Hi. My name is Jaffry Jalal.
(Yes, pronounced like ‘Jeffrey’ but spelt with an ‘a’ and without ‘e’. Not Jefrey with one ‘f’ though. Lots of people get my name wrong and it used to be a big deal when I was younger. Everything that is not a big deal was somehow a big deal when I was younger. I managed to snag jaffry
Jaffry is a UX designer, art director, and educator who thrives at the intersections of insight, creativity, and discovery.
(From time to time, he sometimes speaks in the third person, which can be somewhat disorienting or sound like something really momentous is going to show itself. But invariably does not. Most likely a coping mechanism to deflect attention from his true self. He was a big fan of the reticent Ultra Magnus in the 80s. And also the nerdy Willow in the 90s. Jaffry ought to stop this pseudo out-of-body frame of reference and get back to the old-fashioned first person singular.)
I am currently serving as a lecturer at Singapore Polytechnic’s Design School where I coach people to make stuff.
Previously, I was in advertising for 17.11 years as a digital art director, visual UX lead, and occasional code monkey.
(Once, at a job interview at an agency, I was asked what the greatest goals in my life were, to which I replied, “Almost anything by Robbie Fowler.” The Creative Director didn’t laugh. Maybe I should have used ‘from’ instead of ‘by’? Anyway, I wasn’t laughing after that either. That weekend, I had the best iced coffee in my life. Must’ve been the non-soy, gluten-full, no-fats-
To fight the tyranny of routine, I enjoy taking little detours and brief excursions in search of good coffee.
(I absolutely love the smell of coffee. So much so, that I wonder if I learned to like drinking coffee because I loved the smell. At most coffee joints, the coffee aroma helps keep out the chatter of hipsters enthusing loudly about buying rope-dyed pants handsewn by anti-capitalist cool dudes who live in an Andalusian farming village where the dilettante tailoring dudes also grow a special—possibly medieval—strain of salvia hispanica in limited quantities for their Instagram friends. As it were.)
If you want to talk about pants, suggest a coffee detour, or just say hello, I can be reached at jaffry@
(I figured jaffry
It was nice chatting at you. Goodbye.
(Well, you’re still here. In that case, I need to let you know…)
For unsolicited messages regarding copulatory medication, unbeatable loan packages, or money from Nigerian royalty, you can send emails to honeypot@
(I’ll be honest. I can’t say that I am looking forward to your unsolicited promotional material. Having said that, I used to have a pen pal, who, one day, asked me, quite forcefully, to halt my correspondence. Was it because I was as vile as a spammer? Possibly, as in my letters to my erstwhile pen pal, I didn’t provide an unsubscribe link. As a wise fox once said, what is essential is invisible to the eye. And with that, I bid you adieu.)