[…] the test reflects whatever version of your self you want it to reflect. If what you want is to see yourself as odd or original or factual and direct, it only requires a little bit of imagination to nudge the test in the right direction, to rig the outcome ahead of time. I do not mean this in any overtly manipulative sense. Most people do not lie outright, for to do so would be to shatter the illusion of self-discovery that the test projects. I mean, quite simply, that to succeed, a personality test must introduce the test taker to the preferred version of her self.