Packets of Maltesers have shrunk from 121g to 103g, a reduction of 15%. Makers Mars have said it was a way of helping consumers afford the product. Toblerone has shrunk by 12%, with larger spaces between the triangular “mountains”. The manufacturers, Mondelez—formerly Kraft—said they changed the shape “to keep the product affordable”. It said it was experiencing higher costs for “numerous” ingredients.