There is no “content” on this site. No high-value posts. No best practices. No how-tos, best-ofs, what-ifs. No critiques. No downloads. No `template literals`. No reusable components. No scalability. No adding to carts or bookmarking for later. No emojis. No selfies. No aspirational realness or press releases. No strategically-crafted life updates. No elevator pitches. No strat decks. No mission statement. No concept.
One of my first websites was a CD review zine thing I maintained on Geocities. Like a classic tune let down by a bad music video, the dismal reviews I wrote were rivalled in mediocrity only by the naïve ’90s internet “aesthetic” of the site. [Editor’s note: THIS ISN’T HUMILITY, IT WAS REALLY BAD]
Then one week, while trying to recreate the visual look of Squarepusher’s Feed Me Weird Things for a review [THAT NO ONE WOULD READ], I discovered Adobe Photoshop on the Mac and I clicked my way into a new world of systems, standards, and sheep.
From time to time, he refers to himself in the third person, which can be somewhat disorienting or sound like something really momentous is going to show itself. But inevitably does not. A mechanism primarily intended to maintain a healthy distance between his work and non-work self, it remains an exercise in futility as Jaffry spends too much time at home building things on the web anyway.
Sometime between the Asian financial crisis and the dot.com bust [SUCH EXQUISITE TIMING], I started designing websites, Flash games, and interactive pieces under the moniker of ‘dullneon’. For fun and for money. It was a great way to earn cash to buy obscure books and rare CDs online to impress girls with.
Sadly, the girls weren’t impressed. Thankfully, prospective employers were.