After watching this, I felt a strong impulse to switch off all the lights and watch Koyaanisqatsi again.
Picture a football team in which the coaches focused their attention primarily on the weak and mediocre players, while the most promising athletes were essentially ignored (because they would probably “succeed on their own”) and socially ostracized as “nerds” and “geeks.” Would you bet on that team getting anywhere near a championship?
White chocolate, to be clear, isn’t even chocolate. It is a product of chocolate’s aftermath: It is composed largely of cocoa butter—vegetable fat—that has basically been remaindered from the Vaseline lotion factory and then mixed with a sweetening agent and then squirted into foil and sold at a markup under the guise of confectionary indulgence, probably also under the direction of Big Chocolate.
If you open [a] tweet in a browser, you’ll see the page is 900 KB big.
That’s almost 100 KB more than the full text of The Master and Margarita, Bulgakov’s funny and enigmatic novel about the Devil visiting Moscow with his retinue (complete with a giant cat!) during the Great Purge of 1937, intercut with an odd vision of the life of Pontius Pilate, Jesus Christ, and the devoted but unreliable apostle Matthew.
For a single tweet.
Creative director is the contemporary name for what used to be called art director. The title changed over recent decades because art director proved too small a title for what had become the dominant job in magazines and advertising. Art director began referring to the subordinates who size photos and push type around.
The creative director is a visual genius collaborating with fashion photographers (who prefer to be known as artists) and fighting it out with the corporate editors and writers for creative control.