David Ogilvy’s 10 hints to writing well.

  1. Read the Roman-Raphaelson book on writing. Read it three times.
  2. Write the way you talk. Naturally.
  3. Use short words, short sentences and short paragraphs.
  4. Never use jargon words like reconceptualize, demassification, attitudinally, judgmentally. They are hallmarks of a pretentious ass.
  5. Never write more than two pages on any subject.
  6. Check your quotations.
  7. Never send a letter or a memo on the day you write it. Read it aloud the next morning — and then edit it.
  8. If it is something important, get a colleague to improve it.
  9. Before you send your letter or your memo, make sure it is crystal clear what you want the recipient to do.
  10. If you want action, don’t write. Go and tell the guy what you want.

(From The Unpublished David Ogilvy.)

Vivaldi, my second favourite browser.

From the makers of Opera comes Vivaldi — "A Browser for Our Friends"

If it weren’t for the fact that I’m a bona fide Netscape Mozilla fanboy, I’d be all over the Vivaldi browser now. It’s fast, snappy, developer-friendly, cross platform, has some smart features, and is led by a boss who speaks his mind. When you’ve used the browser for just a day, you’ll totally understand the positive reviews of Vivaldi.

But for now, I’m sticking with the open source Firefox. However, Vivaldi has made Chromium my third choice browser now.

To cyberloaf or not to cyberloaf…

Cyberloafing – engaging in non-work online activities while “on the clock” – is a modern form of counterproductive workplace behaviour. Rather than stealing company goods, the modern work environment with its various digital devices easily allows many employees to essentially steal company time.

Cyberloafing can lack malicious intent, but not always. In fact, in our study, we found cyberloafing can be associated with everyday levels of “dark” personality traits and a perceived ability to get away with it.