The media agency says to a client, that’s a question for the creative agency. The creative agency loves it because they are being called creative so they act like spaniels being tickled saying ‘oh that’s lovely, we’re being called creative’. What the client might hear is that the creatives are a bunch of flaky bastards who wouldn’t know a spreadsheet if it mugged them.

Rory Sutherland, vice-chairman of Ogilvy UK
Squoosh is an image compression web app that allows you to dive into the advanced options provided by various image compressors

I finally got around to playing with Squoosh, an experimental web app from the Google Chrome team that compresses images in the browser. To test it out, I screen captured the Squoosh site to test Squoosh. (This movie would be called PNG-ception, y’all.)

The screen capture resulted in a 144dpi 340kB PNG file that I dragged and dropped onto Squoosh and trusty ol’ ImageOptim. These were the results:

On the surface, the ImageOptim output looks miles better. But I just went with Squoosh’s defaults and my ImageOptim settings have been tweaked over the years. I also did this dirty test in between meetings and that’s not enough time to explore Squoosh’s options and features. It works great on mobile, exports to WebP & AV1F, and… can automate it all on the command line with NPM. I sense my weekend slipping away from me already…